Traders turn to Twitter for market news. Now they can measure mood too.

Financial firms once blocked Twitter to prevent employees leaking sensitive information. It worked, but there was a problem: reporters and companies were using Twitter to reveal important news, leaving traders to rely on second-hand accounts.
Sentiment analysis tool not only alerts traders of a spike an activity, but also shows if the news is likely to be bad or good.
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Trading On Sentiment Analysis – A Public Relations Tool Goes To Wall Street

Sentiment Analysis has reached the financial arena. Accoridng to a recent publication in FORBES “Thomson Reuters doesn’t just publish news — it now reads the news as well, measures sentiment with sophisticated linguistic analytics and distributes the results to both algorithmic trading engines and real live human traders.”

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Sentiment Analysis: Is Your Business Feeling Loved?

In the context of businesses, a sentiment is at its core, the feeling that users, consumers, vendors, partners or employees have towards a particular brand, company, product or service. Sentiment Analysis is collating and analyzing data in order to find out attitude, opinions, feelings or emotions hidden within the data. Now, these sentiments could be negative or positive. Sentiment Analysis uses natural language processing (NLP), text analysis and computational linguistics to identify and extract information.
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